#PlayBig campaign - Ahn Hyo SeopAhn Hyo Seop, South Korean actor, reminisces about his childhood memories of Lacoste, as he fearlessly poses within the crocodile's jaws. His tranquil yet bold stance mirrors his meteoric rise in the film world, while his red polo t-shirt subtly blends with the crocodile’s red tongue, creating a chameleon effect.
#PlayBig campaign - Venus WilliamsVenus Williams, a revolutionary force in tennis, is captured in a playful pose within the crocodile's open jaws. Her unwavering grace and commitment to excellence are mirrored in her confident stance, symbolizing the power of two iconic forces meeting in a larger-than-life encounter. Venus faces off against the crocodile with the same charisma she brings to her on-court opponents.
#PlayBig campaign - Jeon So-miSouth Korean singer and model, Jeon So-mi, brings a vibrant energy to the campaign. Meeting the Crocodile in an encounter that's as charismatic as it is fashionable, So-mi's playful poses and youthful energy perfectly encapsulate Lacoste's ethos of elegance, audacity, and authenticity.
#PlayBig campaign - Pierre NineyPierre Niney, a celebrated French actor, breathes life into tradition and modernity, embodying the brand's elegance and audacity. His deep-seated connection with Lacoste, fostered by his love for tennis, is evident as he casually tosses a tennis ball into the crocodile's mouth, reviving an iconic image and bringing a historic campaign to life.
#PlayBig campaign - Wang Yi BoChina's rising star, Wang Yi Bo, brings his versatile talents as an actor, singer, and motorcycle racer to the campaign. Lofting his leg in the air, he symbolizes the grace, audacity, and balance required in his various roles. His philosophy of life, the liberation of movement, resonates with Lacoste's own objectives, both on and off the sports field.
#PlayBig campaign - Novak DjokovicSerbian tennis legend Novak Djokovic, the player with the Grandest Chelem titles, stands strong, nonchalantly holding apart a crocodile's jaws. Demonstrating the calmness, power, and fearlessness that have propelled him to unprecedented heights in the sport, Djokovic's relaxed demeanor mirrors his unparalleled dominance on the court.